Built by people who understand what happens in the market.

In 2018, three founders each with deep consumer goods experience saw the same pattern: incumbent DMS vendors behaving like a monopoly, overcharging enterprises and locking them into systems that were rigid, expensive, and disconnected from field reality. They built SalesAssist as a direct answer an advanced, full-capability DMS with transparent pricing and the depth large operations actually need.

Today a 40+ person team delivers and supports that platform for leading FMCG, CPG, pharmaceutical, and agriculture companies with the capacity to take on Fortune 500–scale distribution networks.