Solutions · Buddy

Where data meets action — for FMCG field teams.

SalesAssist Buddy is the visibility and planning layer of the SalesAssist ecosystem. It connects what is happening in the market with how your business plans, monitors, and responds — giving field managers and commercial teams the tools to execute with precision and plan with confidence.

Four capabilities, one module

Sales Performance

Business Planning

Retail Execution

Market Intelligence

01 · Sales Performance

Track performance. Close the gap between target and result.

Buddy gives every level of your organization a clear, real-time view of sales performance — with the ability to drill down from national totals to individual outlets.

MTD, YTD, and last-year comparisons across any dimension

KPI tracking for teams, territories, and distributors

Geographic drill-down — from national to region to town to outlet

Target vs actual visibility with trend analysis

Track performance. Close the gap between target and result.

02 · Business Planning

Structured planning that connects to execution.

Buddy enables structured business planning with your distributors, modern trade accounts, and field sales teams — with full tracking of commitments, follow-ups, and results.

Distributor engagement planning and meeting management

Modern trade account planning

Custom KPI setting and monitoring

Meeting notes, action items, and follow-up history

Performance monitoring against plan

Structured planning that connects to execution.

03 · Retail Execution

Excellence in every outlet, every visit.

Buddy equips your field teams to execute retail standards consistently — capturing compliance data and feeding it back into your planning cycle.

Merchandising compliance and planogram tracking

Asset tracking and utilization monitoring

Store audits with structured capture forms

Market visit planning and execution tracking

Stock freshness monitoring at point of sale

Excellence in every outlet, every visit.

04 · Market Intelligence

See your market. Understand your competition.

Buddy transforms your field visits into a continuous stream of market intelligence — giving you actionable insight into your customers, your competitors, and the health of your brand in the market.

Customer interaction logging and potential customer tracking

Competitor activity and pricing monitoring

Brand health tracking through structured field surveys

Insight summaries from aggregated field data

See your market. Understand your competition.

Why Buddy is different

This is not just a field management tool

Buddy is built to close the loop between what happens in the market and how your business responds. Most systems track execution. Buddy connects execution to planning — so every visit, every audit, every market insight feeds directly into your next business decision. It is the module that turns field activity into business value.

Part of the ecosystem

Connected to Core, Execute, Intelligence, and AI

Buddy does not operate in isolation. It draws on execution data from SalesAssist Core and Execute, feeds insights into SalesAssist Intelligence for deeper analytics, and receives AI-powered recommendations from the AI layer — creating a continuous improvement loop across your entire operation.

See Buddy in action for your field team